“Third-party certification programs can help answer important questions fordownstream customers. Are THC levels below legal limits? Does the material comefrom legal hemp? Is the production process consistent? Do CBD levels meet labelclaims? Are any harmful environmental contaminants present? Could my CBD productcause a positive drug test? Are dangerous synthetic cannabinoids substituted forCBD? Brands often try to answer these questions themselves, but when a qualifiedthird-party verifies the claims a higher level of trust is established.
“Third-party certification programs
deliver on a growing consumer demand fortransparency, which can be especially important in the CBD and hemp product arena.Initiatives like third-party certification that provide a window into quality control mayalso have a surprising return on investment.
A recent survey noted that 73% ofconsumers would be willing to pay more for a product they believed to be moretransparent and suggested there could be as much as a 20% return on investment forbrands that dedicate themselves to transparency.”
This is a brief excerpt from a new piece BSCG President Oliver Catlin wrote aboutthird-party certification of CBD products that appears August 5 in Natural ProductsInsider. Read
the entire piece here online.
In December, Oliver appeared in a Natural Products Insider podcast with Senior EditorSteve Myers to discuss “The confusing world of CBD and sports banned substancetesting.” Find the 12-minute podcast, recorded at October’s SupplySide West show inLas Vegas,
here on the NPI website.